A gem was uncovered on Vimeo a few weeks ago, and I’d like to present it here in all its glory. This commercial touches on so many wonderful things from the 1990s, it’s almost a sensory overload. And the best part? It just feels right.

The only thing that makes this commercial cheesy is time. The production standards are dated and don’t meet today’s standards of glossy, superbly-cut productions with mastered audio and high-definition visuals. It’s charm is in the rawness that inspired it — even if it is for Nintendo’s forgotten Super Game Boy that never picked up steam.

Production from Prince Paul, voice overs from RZA and Ol’ Dirty Bastard two key members of the wildly popular Wu-Tang Clan (but in all honesty, every member was popular in the 90s except U-God and Masta Killa — sorry, guys), and legitimate graffiti artists coloring a wall on a shady Brooklyn block most people would walk through quickly. This isn’t McDonald’s faking the urban vibe on clean production sets with upside-down visors and generic sports jerseys.

The distinctive voices of RZA and Ol’ Dirty carried enough weight to legitimize the product; the graffiti was made by quality artists; and Prince Paul is a respected master of 90s boom-bap production. It’s a far cry from every rap-inspired advertisement that embarrasses you today. Remember Pepto Bismol’s breakdance commercial? I do.

This is even more awesome when you acknowledge the irony. Hip-Hop was so popular then that the target demographic was the general American youth. But the children who could identify most with the Hip-Hop culture would never be found walking around similar streets with any kind of Gameboy. It wasn’t just a budget thing; it’s the likelihood of being robbed for the device. It’s why Tiger Electronics’ old handhelds were the devices of choice.

Pepto Bismol commercial for you after the jump, in case you want to get angry.